New Retail Launch

DOCKERS: DOCKERS HALL

When Dockers launched their new store in Silicon Valley, they sought a bold approach to generate foot traffic and engagement in the heart of tech culture. PAC reimagined the retail space as an immersive pop-up lounge, inspired by classic pool halls—a seamless blend of style, comfort, and nostalgia. To elevate the consumer experience, we curated interactive elements like foosball, pop-a-shot, a record-spinning DJ booth featuring the Golden State Warriors' official DJ, DJ D Sharp, and an exclusive “Originals” styling room with celebrity stylists.

But there was more—a unique twist to elevate the experience. Patrons had to make a $75 purchase ahead of time for a chance to access the lounge and play a game with Jordan Poole, creating both excitement and incentive.

This campaign showcased PAC’s ability to turn a retail store into an unforgettable brand experience that drives real results.