Influnecer Campaign

Gushers x Slushcult “Gushcult” Capsule Collection

Faced with a limited budget but big ambitions, General Mills (Gushers) turned to PAC to spark buzz with the Gen-Z consumer and drive revenue. We strategically negotiated a collaboration with California independent streetwear brand Slushcult, resulting in the vibrant “Gushcult” capsule collection. To maximize impact, PAC shot a visually striking lookbook, produced exclusive merch, and activated influencers to generate excitement across social media. Leveraging industry relationships, we also secured prime exposure with booths at Complexcon and Agenda. The campaign's success propelled Gushers into 140 Zumiez locations, proving that creative ingenuity and strategic partnerships can drive results, even on a limited budget.