SOCIAL-FIRST BRAND CAMPAIGN

CURLFEST 2023

As one of the world’s largest natural beauty festivals, CURLFEST faced the challenge of bouncing back post-pandemic. In 2023, PAC was entrusted to reignite excitement and bring the festival back stronger than ever. We launched a strategic campaign that not only sold out Randall’s Island but also shaped CURLFEST's refreshed brand identity. From orchestrating the overall festival programming and aesthetic to managing social media content and community engagement, PAC ensured that the essence of natural beauty and celebration remained front and center. The result was an unforgettable festival that revitalized the CURLFEST brand and set the tone for its future success.