SOCIAL-FIRST BRAND CAMPAIGN

CHEF BOYARDEE: THROWBACK RECIPE REMIX KITCHEN

When Chef Boyardee launched their “Throwback Recipe Series,” blending retro packaging with simpler ingredients, PAC was tapped to create a campaign that bridged generations—connecting with Gen-Z while speaking to moms who held the buying power. Through a combination of video, social content, and a reimagined jingle featuring Lil’ Yachty and pop legend Donny Osmond that hit #3 on the Spotify Charts, PAC crafted a nostalgic yet modern campaign that generated excitement across demographics. The results speak for themselves: a 52% lift in brand favorability, over 200 million media impressions, more than 500K YouTube plays, and, most importantly, significant sales growth that revitalized the brand.