BRAND CAMPAIGN

ALEXANDER WANG X ADIDAS CAMPAIGN

Tasked with embodying the rebellious spirit of Alexander Wang x Adidas, PAC delivered a campaign that captured the essence of disruption, defiance, and deconstruction. The unconventional campaign broke the rules, playfully challenging expectations—after all, you wouldn’t typically buy something handed to you in trash bags from an almost unmarked white truck, but for Alexander Wang x Adidas, you make an exception. This bold approach not only reflected the daring nature of the collaboration but also created a buzz that aligned perfectly with the brand’s avant-garde identity.