ALBUM LAUNCH IMMERSIVE EXPERIENCE
SZA: SOS ALBUM LAUNCH EXPERIENCE
To commemorate SZA’s highly anticipated album launch, RCA enlisted Project Art Collective (PAC) to create an immersive experience that went beyond celebration—it invited fans to become part of the moment. We transformed a downtown LA warehouse into an unforgettable environment, accommodating over 5,000 attendees. With neon crosses, blazing barrels, a cutting-edge Sony 360 sound experience, and mesmerizing projection mapping, the event perfectly captured the essence of SZA’s artistry. Every element was designed to create a deeply engaging atmosphere, turning the album launch into a memorable night for all who attended.
Visualizer
Inspired by SZA's unique artistic vision, we crafted a captivating visualizer that brought her creative world to life. Through immersive projection mapping, we transformed the space into a dynamic, living canvas that allowed attendees to step inside SZA's mind. Every wall pulsed with visuals that mirrored her album’s themes, creating a deeply personal and immersive experience that blurred the line between the artist’s inner world and the physical space. This innovative approach ensured that the audience not only witnessed the album’s release but also felt connected to SZA’s creative journey on a visceral level.
