MUSIC FESTIVAL

HYDE PARK SUMMER FEST

Project Art Collective (PAC) was brought on to curate an event designed to activate and engage the richly diverse, multi-cultural, and multi-generational consumer base in the Chicagoland area and surrounding major markets. With a focus on creating an inclusive and dynamic experience, PAC delivered a platform that resonated across communities.

PAC led every aspect of the project, from strategic marketing planning and execution to talent booking, creative design, and social media management. The team also managed the full video production cycle, ensuring that the event’s energy and impact extended beyond the physical space.

With over 25,000 attendees and significant critical press coverage, the event was a resounding success. PAC’s thoughtful and innovative approach not only delivered an unforgettable experience but also solidified the event’s cultural relevance, creating a lasting impression on attendees and the regional market alike.