360-DEGREE MUSIC CAMPAIGN
MCDONALD’S: BEAT OF MY CITY
McDonald’s “Beat of My City” marked a groundbreaking milestone as the brand’s first-ever 360-degree music initiative. Spearheaded by PAC, the program leveraged dynamic partnerships with acclaimed artists Juice WRLD and Teyana Taylor, alongside the influential media platform, Genius.
At its core, “Beat of My City” was designed to foster unity and empower local communities through the universal language of music. To underscore McDonald’s commitment to this mission, the brand made a $100,000 donation to local charities, ensuring the program left a lasting impact on the communities it sought to uplift.
The program culminated in two extraordinary sold-out concerts, each drawing over 10,000 attendees. The buzz extended far beyond the event itself, generating over 595 million media impressions and 80 million+ social media impressions, solidifying McDonald’s “Beat of My City” as a cultural and community-driven success story.
This campaign exemplifies PAC’s ability to create strategic, culturally relevant experiences that not only engage audiences but also drive social impact at scale.
Custom Content
As part of the "Beat of My City" campaign, PAC collaborated with Genius to create a custom content series that amplified the voices of Teyana Taylor and Juice WRLD. This strategic partnership allowed the artists to share their personal stories, connecting their music and life experiences to the communities they aimed to uplift. Through interviews, behind-the-scenes footage, and exclusive performances, the series gave fans an intimate look at their journeys.
This content not only helped maximize the reach of the campaign but also fostered deeper engagement with both artists' fanbases, further enhancing the program’s impact and aligning with McDonald’s mission of unity through music.
