CAMPAIGN STRATEGY DEVELOPMENT | ORGANIC SOCIAL STRATEGY | CAMPAIGN CREATIVE AND ASSET DEVELOPMENT | PRE & POST PRODUCTION

PACKED BOWLS by WIZ KHALIFA:

LAUNCH CAMPAIGN

When Wiz Khalifa decided to break into the highly competitive late-night food delivery market—going head-to-head with industry giants like Taco Bell—Project Art Collective (PAC) was tasked with launching a new brand. Despite Wiz Khalifa's undeniable star power, he had no prior experience in the restaurant industry, and the target audience—Gen-Z and Millennials—were largely unaware of the brand's existence.

PAC rose to the challenge by crafting a bold, dynamic campaign that harnessed Wiz Khalifa's magnetic personality. By leveraging precisely targeted video content, digital assets, and strategic social media outreach, PAC created an authentic connection with the target demographic. The campaign cut through the noise and captured the attention and loyalty of a new audience.

The results spoke for themselves—the brand's launch shattered initial expectations, surpassing all sales targets within the first month, proving that even an industry newcomer can make waves with the right strategy.