IMMERSIVE MUSEUM EXPERIENCE

TUPAC SHAKUR: WAKE ME WHEN I’M FREE

When Project Art Collective (PAC) was tasked with honoring the life and legacy of Tupac Shakur, they went beyond creating an exhibit—they built a 30,000 sq ft fully immersive journey that invited attendees to explore the mind, artistry, and activism of a cultural icon. PAC crafted an experience that was as honest and provocative as Tupac himself, pulling visitors into his world through thoughtful design, raw storytelling, and powerful visual narratives. From strategy to execution, PAC orchestrated every element, including design, fabrication, and production, with an eye toward authenticity.

In addition to the exhibit's physical space, PAC's expertise in social media management and content production created a digital ripple that extended far beyond the installation's walls. The 360-degree marketing campaign was designed to engage audiences across platforms, making Tupac's legacy not just a moment but a movement.